CDA is a member of the Association Education Alliance (AEA), a group of leading wholesale-distributor trade associations. Through CDA’s membership in AEA, CDA members have access to a sales training opportunity offered four times in 2018. The Four Pillars of the Sales Profession is a 2 ½ day seminar focused on practical skills, tools and fundamental disciplines for sales professionals and productive sales teams including:

Pillar I - Personal Disciplines: Learn the 24 disciplines needed as a professional sales person to inspire personal change and improved time management.
Pillar II - Relationship Skills: Sharpen core communication skills and drive home the importance of active listening.
Pillar III - Strategic Selling: Gain a clear understanding of the range of responsibilities expected of sales professionals, including prospecting, account penetration, follow-up, service, CRM, territory management and strategic planning for key accounts.
Pillar IV - Tactical Selling: A full day, target account workshop where each person selects an actual customer and will pre-plan for the next call with that customer.

Coach and trainer:
Don Buttrey, President of Sales Professional Training, Inc.

The seminars will be held at the Drury Inn & Suites Dayton North in Dayton, OH.
Special Room Rate: $144.99
Travel and hotel reservation details will be provided in a confirmation email sent to registrants.

CDA Member Registration Rate: $945 (includes 2 ½ days of training, course materials, breakfasts and lunches).
Limited to 50 attendees.

Register for 2019 Online!