C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Breath Mints
13.1%
-0.7%
Candy - Chocolate Bars/Packs
-1.4%
-6.0%
Candy - Gum
-0.7%
-8.2%
Candy - Non-chocolate Bars/Packs
-10.8%
-11.6%
Candy - Novelties
-2.9%
-3.3%
Candy - Repacked Peg Candy
4.4%
-2.1%
Cigarettes - Economy/Value
-3.5%
-6.7%
Cigarettes - Mid-Level
-0.1%
-2.9%
Cigarettes - Other Cigarettes
-4.2%
-9.4%
Cigarettes - Premium/Super Premium
-3.1%
-9.8%
Other Tobacco/ Nicotine Products - Smokeless
-2.3%
-7.9%
Other Tobacco/ Nicotine Products - Vaping
-10.2%
-13.8%
Total Alternative Snacks
1.5%
-1.9%
Total Candy
-1.0%
-6.6%
Total Categories
-0.7%
-3.4%
Total Cigarettes
-2.8%
-8.5%
Total Cold Dispensed Beverages
15.8%
6.6%
Total Foodservice
0.1%
-1.7%
Total Health & Beauty Care
-2.8%
-3.7%
Total Hot Dispensed Beverages
6.0%
-3.0%
Total Other Tobacco/ Nicotine Products
5.5%
-2.6%
Total Packaged Sweet Snacks
-1.9%
-2.2%
Total Salty Snacks
-2.9%
-3.2%

Source: MSA C-Metrics Data, 13 weeks ending 4/19/25. Find out more.