C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Breath Mints
12.1%
-2.7%
Candy - Chocolate Bars/Packs
2.8%
-3.5%
Candy - Gum
8.2%
-3.5%
Candy - Non-chocolate Bars/Packs
-9.0%
-12.9%
Candy - Novelties
-3.6%
-6.0%
Candy - Repacked Peg Candy
-1.2%
-7.5%
Cigarettes - Economy/Value
-5.2%
-9.4%
Cigarettes - Mid-Level
5.3%
3.3%
Cigarettes - Other Cigarettes
14.3%
3.9%
Cigarettes - Premium/Super Premium
-4.6%
-11.6%
Other Tobacco/ Nicotine Products - Smokeless
-2.1%
-8.6%
Other Tobacco/ Nicotine Products - Vaping
-17.5%
-24.1%
Total Alternative Snacks
4.1%
0.2%
Total Candy
0.3%
-6.6%
Total Categories
-1.2%
-3.3%
Total Cigarettes
-3.4%
-9.3%
Total Cold Dispensed Beverages
2.8%
-9.0%
Total Foodservice
-3.0%
-0.6%
Total Health & Beauty Care
-2.1%
-3.5%
Total Hot Dispensed Beverages
16.0%
-3.1%
Total Other Tobacco/ Nicotine Products
5.0%
-3.3%
Total Packaged Sweet Snacks
-3.5%
-3.9%
Total Salty Snacks
-0.2%
-1.9%

Source: MSA C-Metrics Data, 13 weeks ending 8/23/25. Find out more.