C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Breath Mints
16.7%
0.8%
Candy - Chocolate Bars/Packs
2.0%
-3.7%
Candy - Gum
4.6%
-4.4%
Candy - Non-chocolate Bars/Packs
-5.6%
-9.5%
Candy - Novelties
-1.5%
-2.9%
Candy - Repacked Peg Candy
1.3%
-5.7%
Cigarettes - Economy/Value
-3.5%
-6.0%
Cigarettes - Mid-Level
4.0%
1.8%
Cigarettes - Other Cigarettes
-7.6%
-13.1%
Cigarettes - Premium/Super Premium
-2.9%
-9.6%
Other Tobacco/ Nicotine Products - Smokeless
-2.7%
-9.0%
Other Tobacco/ Nicotine Products - Vaping
-11.2%
-15.6%
Total Alternative Snacks
4.6%
1.0%
Total Candy
1.5%
-5.0%
Total Categories
0.1%
-2.4%
Total Cigarettes
-2.1%
-7.6%
Total Cold Dispensed Beverages
11.5%
-1.4%
Total Foodservice
-2.9%
-1.7%
Total Health & Beauty Care
-1.7%
-3.7%
Total Hot Dispensed Beverages
12.3%
-3.5%
Total Other Tobacco/ Nicotine Products
6.8%
-1.1%
Total Packaged Sweet Snacks
-2.7%
-2.7%
Total Salty Snacks
-0.5%
-0.8%

Source: MSA C-Metrics Data, 13 weeks ending 6/13/25. Find out more.