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C-Metrics

C-Metrics™ is an additional service outside of the InfoMetrics Program. C-Metrics™ data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics™ provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics™ can drive your business.

C-Metrics Updates

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Breath Mints
14.1%
-1.0%
Candy - Chocolate Bars/Packs
-1.0%
-5.7%
Candy - Gum
0.7%
-7.2%
Candy - Non-chocolate Bars/Packs
-8.6%
-10.5%
Candy - Novelties
-1.5%
-2.6%
Candy - Repacked Peg Candy
2.6%
-3.7%
Cigarettes - Economy/Value
-3.8%
-7.3%
Cigarettes - Mid-Level
2.6%
-0.1%
Cigarettes - Other Cigarettes
-12.0%
-17.1%
Cigarettes - Premium/Super Premium
-3.1%
-9.9%
Other Tobacco/ Nicotine Products - Smokeless
-2.6%
-8.5%
Other Tobacco/ Nicotine Products - Vaping
-8.3%
-12.7%
Total Alternative Snacks
2.2%
-1.4%
Total Candy
-0.4%
-6.0%
Total Categories
-0.1%
-2.8%
Total Cigarettes
-2.4%
-8.2%
Total Cold Dispensed Beverages
14.3%
4.8%
Total Foodservice
0.0%
-1.2%
Total Health & Beauty Care
-2.3%
-3.3%
Total Hot Dispensed Beverages
7.8%
-4.0%
Total Other Tobacco/ Nicotine Products
7.3%
-1.1%
Total Packaged Sweet Snacks
-2.9%
-3.9%
Total Salty Snacks
-2.2%
-2.4%

Source: MSA C-Metrics Data, 13 weeks ending 5/10/25. Find out more.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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Disclaimer

CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA has not verified whether any tobacco or deemed tobacco product is authorized pursuant to current FDA rules and regulations. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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Contact Info

  •   Address:
    11250 Roger Bacon Drive #8,
    Reston, VA 20190
  •   Phone:
    (703) 208-3358
  •   Fax:
    (703) 573-5738