C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 21 Oct 2020 09:23:21 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
20.8%
16.7%
Candy - Candy Rolls, Mints, Drops
-18.5%
-20.6%
Candy - Chocolate Bars/Packs
7.9%
3.9%
Candy - Gum
-18.3%
-24.3%
Candy - Non-chocolate Bars/Packs
12.6%
3.7%
Candy - Novelties/Seasonal
3.8%
6.1%
Cigarettes - Branded Discount
1.3%
-4.3%
Cigarettes - Fourth Tier
1.6%
-1.8%
Cigarettes - Imports
1.6%
-13.4%
Cigarettes - Premium
8.7%
3.6%
Cigarettes - Sub-generic/Private Label
17.3%
13.8%
Other Tobacco Products - E-Cigarettes
-5.7%
25.8%
Other Tobacco Products - Smokeless
11.7%
7.0%
Other Tobacco Products - Vaping
9.5%
9.5%
Total Alternative Snacks
7.4%
-3.6%
Total Candy
5.6%
-2.9%
Total Categories
7.5%
-1.9%
Total Cigarettes
7.9%
2.8%
Total Cold Beverages
-16.5%
5.0%
Total Foodservice
-0.2%
-10.3%
Total Health & Beauty
8.3%
3.3%
Total Hot Beverages
-13.5%
-22.7%
Total Other Tobacco Products
12.2%
13.1%
Total Packaged Sweet Snacks
9.8%
4.0%
Total Salty Snacks
4.3%
-2.8%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 21 Oct 2020 09:23:21 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.