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C-Metrics™ is an additional service outside of the InfoMetrics Program. C-Metrics™ data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics™ provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics™ can drive your business.


C-Metrics Updates

Last Updated: Wed, 03 Jun 2020 08:37:16 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
-3.1%
-5.4%
Candy - Candy Rolls, Mints, Drops
-30.1%
-33.5%
Candy - Chocolate Bars/Packs
3.4%
-7.9%
Candy - Gum
-31.4%
-34.3%
Candy - Non-chocolate Bars/Packs
-1.2%
-13.4%
Candy - Novelties/Seasonal
-10.8%
-12.2%
Cigarettes - Branded Discount
-3.3%
-6.6%
Cigarettes - Fourth Tier
3.5%
0.1%
Cigarettes - Imports
14.0%
1.0%
Cigarettes - Premium
1.0%
-3.2%
Cigarettes - Sub-generic/Private Label
27.1%
29.3%
Other Tobacco Products - E-Cigarettes
-54.1%
-32.1%
Other Tobacco Products - Smokeless
9.8%
4.4%
Other Tobacco Products - Vaping
1.9%
-1.8%
Total Alternative Snacks
-14.6%
-17.2%
Total Candy
-5.6%
-12.7%
Total Categories
0.3%
-9.7%
Total Cigarettes
1.4%
-1.9%
Total Cold Beverages
-12.4%
-33.8%
Total Foodservice
-6.4%
-16.6%
Total Health & Beauty
1.0%
-7.7%
Total Hot Beverages
-23.2%
-24.5%
Total Other Tobacco Products
6.4%
7.7%
Total Packaged Sweet Snacks
-3.5%
-7.8%
Total Salty Snacks
-12.9%
-18.0%

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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