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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 28 Sep 2022 10:34:33 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
6.3%
-9.2%
Candy - Candy Rolls, Mints, Drops
17.5%
-1.4%
Candy - Chocolate Bars/Packs
17.4%
-4.5%
Candy - Gum
21.4%
3.0%
Candy - Non-chocolate Bars/Packs
19.9%
3.1%
Candy - Novelties/Seasonal
14.3%
-4.2%
Cigarettes - Branded Discount
-14.1%
-18.6%
Cigarettes - Fourth Tier
7.7%
10.3%
Cigarettes - Imports
-94.9%
-98.0%
Cigarettes - Premium
-6.7%
-13.1%
Cigarettes - Sub-generic/Private Label
6.6%
2.8%
Other Tobacco Products - E-Cigarettes
-10.8%
-28.7%
Other Tobacco Products - Smokeless
-2.7%
-8.3%
Other Tobacco Products - Vaping
11.5%
-0.5%
Total Alternative Snacks
5.7%
-4.0%
Total Candy
15.0%
-4.7%
Total Categories
-1.4%
-6.7%
Total Cigarettes
-6.7%
-12.1%
Total Cold Beverages
16.4%
9.6%
Total Foodservice
9.0%
-9.9%
Total Health & Beauty
-0.8%
-7.4%
Total Hot Beverages
11.0%
-19.4%
Total Other Tobacco Products
2.4%
-5.6%
Total Packaged Sweet Snacks
15.9%
-2.0%
Total Salty Snacks
14.7%
1.3%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 28 Sep 2022 10:34:33 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.