C-Metrics Data



C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Wed, 03 Jun 2020 08:37:16 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
-3.1%
-5.4%
Candy - Candy Rolls, Mints, Drops
-30.1%
-33.5%
Candy - Chocolate Bars/Packs
3.4%
-7.9%
Candy - Gum
-31.4%
-34.3%
Candy - Non-chocolate Bars/Packs
-1.2%
-13.4%
Candy - Novelties/Seasonal
-10.8%
-12.2%
Cigarettes - Branded Discount
-3.3%
-6.6%
Cigarettes - Fourth Tier
3.5%
0.1%
Cigarettes - Imports
14.0%
1.0%
Cigarettes - Premium
1.0%
-3.2%
Cigarettes - Sub-generic/Private Label
27.1%
29.3%
Other Tobacco Products - E-Cigarettes
-54.1%
-32.1%
Other Tobacco Products - Smokeless
9.8%
4.4%
Other Tobacco Products - Vaping
1.9%
-1.8%
Total Alternative Snacks
-14.6%
-17.2%
Total Candy
-5.6%
-12.7%
Total Categories
0.3%
-9.7%
Total Cigarettes
1.4%
-1.9%
Total Cold Beverages
-12.4%
-33.8%
Total Foodservice
-6.4%
-16.6%
Total Health & Beauty
1.0%
-7.7%
Total Hot Beverages
-23.2%
-24.5%
Total Other Tobacco Products
6.4%
7.7%
Total Packaged Sweet Snacks
-3.5%
-7.8%
Total Salty Snacks
-12.9%
-18.0%

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.