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C-Metrics

C-Metrics™ is an additional service outside of the InfoMetrics Program. C-Metrics™ data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics™ provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics™ can drive your business.

C-Metrics Updates

Last Updated: Thu, 29 Jul 2021 09:37:18 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
21.9%
11.9%
Candy - Candy Rolls, Mints, Drops
13.8%
13.4%
Candy - Chocolate Bars/Packs
5.9%
6.3%
Candy - Gum
14.1%
6.3%
Candy - Non-chocolate Bars/Packs
8.3%
1.4%
Candy - Novelties/Seasonal
39.9%
33.2%
Cigarettes - Branded Discount
-8.2%
-14.5%
Cigarettes - Fourth Tier
-3.2%
-3.2%
Cigarettes - Imports
-5.8%
-9.4%
Cigarettes - Premium
1.3%
-5.0%
Cigarettes - Sub-generic/Private Label
4.6%
2.7%
Other Tobacco Products - E-Cigarettes
19.1%
24.4%
Other Tobacco Products - Smokeless
8.9%
3.3%
Other Tobacco Products - Vaping
29.6%
18.9%
Total Alternative Snacks
19.9%
9.8%
Total Candy
11.4%
5.9%
Total Categories
5.2%
8.0%
Total Cigarettes
0.1%
-5.7%
Total Cold Beverages
10.8%
27.2%
Total Foodservice
26.7%
19.0%
Total Health & Beauty
3.9%
5.8%
Total Hot Beverages
14.4%
11.3%
Total Other Tobacco Products
9.5%
-0.4%
Total Packaged Sweet Snacks
15.6%
12.3%
Total Salty Snacks
19.6%
15.2%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Thu, 29 Jul 2021 09:37:18 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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Disclaimer

CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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Contact Info

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    11250 Roger Bacon Drive #8,
    Reston, VA 20190
  •   Phone:
    (703) 208-3358
  •   Fax:
    (703) 573-5738