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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 31 May 2023 12:16:28 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
7.4%
-7.0%
Candy - Candy Rolls, Mints, Drops
18.7%
0.7%
Candy - Chocolate Bars/Packs
11.0%
-3.7%
Candy - Gum
25.6%
8.9%
Candy - Non-chocolate Bars/Packs
22.0%
3.4%
Candy - Novelties/Seasonal
32.5%
15.3%
Cigarettes - Branded Discount
-15.2%
-16.8%
Cigarettes - Fourth Tier
0.6%
1.0%
Cigarettes - Imports
2.1%
-9.9%
Cigarettes - Premium
-5.1%
-9.0%
Cigarettes - Sub-generic/Private Label
7.6%
9.7%
Other Tobacco Products - E-Cigarettes
-1.2%
-29.7%
Other Tobacco Products - Smokeless
-1.2%
-5.9%
Other Tobacco Products - Vaping
10.6%
-6.9%
Total Alternative Snacks
5.2%
-4.2%
Total Candy
13.4%
-4.7%
Total Categories
-0.7%
-4.8%
Total Cigarettes
-5.4%
-8.1%
Total Cold Beverages
15.8%
-12.0%
Total Foodservice
3.1%
-8.8%
Total Health & Beauty
0.2%
-3.1%
Total Hot Beverages
10.0%
10.2%
Total Other Tobacco Products
4.2%
-3.5%
Total Packaged Sweet Snacks
10.1%
-4.5%
Total Salty Snacks
7.8%
-5.5%
Source: MSA C-Metrics Data, 13 weeks ending Wed, 31 May 2023 12:16:28 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.