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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 18 May 2022 13:40:38 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
11.8%
-2.0%
Candy - Candy Rolls, Mints, Drops
14.4%
8.1%
Candy - Chocolate Bars/Packs
7.4%
-3.7%
Candy - Gum
18.0%
4.3%
Candy - Non-chocolate Bars/Packs
15.4%
3.1%
Candy - Novelties/Seasonal
-31.4%
-15.3%
Cigarettes - Branded Discount
-12.7%
-17.1%
Cigarettes - Fourth Tier
11.3%
14.0%
Cigarettes - Imports
-95.0%
-98.6%
Cigarettes - Premium
-5.9%
-10.9%
Cigarettes - Sub-generic/Private Label
6.5%
2.2%
Other Tobacco Products - E-Cigarettes
10.3%
-7.1%
Other Tobacco Products - Smokeless
2.9%
-1.6%
Other Tobacco Products - Vaping
23.4%
13.0%
Total Alternative Snacks
9.6%
-1.7%
Total Candy
9.2%
-1.7%
Total Categories
-0.3%
-2.2%
Total Cigarettes
-5.9%
-10.3%
Total Cold Beverages
36.1%
31.8%
Total Foodservice
13.5%
1.8%
Total Health & Beauty
4.4%
-8.4%
Total Hot Beverages
12.4%
-12.3%
Total Other Tobacco Products
4.1%
-6.4%
Total Packaged Sweet Snacks
17.0%
5.4%
Total Salty Snacks
15.3%
8.3%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 18 May 2022 13:40:38 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.