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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 25 Jan 2023 11:24:16 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
12.6%
-5.5%
Candy - Candy Rolls, Mints, Drops
14.2%
1.8%
Candy - Chocolate Bars/Packs
15.3%
-0.9%
Candy - Gum
23.7%
8.0%
Candy - Non-chocolate Bars/Packs
21.5%
4.0%
Candy - Novelties/Seasonal
22.5%
7.4%
Cigarettes - Branded Discount
-14.0%
-17.9%
Cigarettes - Fourth Tier
6.2%
9.2%
Cigarettes - Imports
45.2%
24.7%
Cigarettes - Premium
-5.6%
-12.0%
Cigarettes - Sub-generic/Private Label
17.2%
17.4%
Other Tobacco Products - E-Cigarettes
1.6%
-23.3%
Other Tobacco Products - Smokeless
-1.9%
-6.4%
Other Tobacco Products - Vaping
16.6%
-0.9%
Total Alternative Snacks
5.5%
-5.3%
Total Candy
16.1%
-3.2%
Total Categories
-0.2%
-4.7%
Total Cigarettes
-5.3%
-10.1%
Total Cold Beverages
18.8%
-5.4%
Total Foodservice
7.2%
-3.7%
Total Health & Beauty
7.1%
-2.5%
Total Hot Beverages
13.8%
-10.9%
Total Other Tobacco Products
4.0%
-5.4%
Total Packaged Sweet Snacks
14.1%
-3.9%
Total Salty Snacks
13.6%
-2.3%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 25 Jan 2023 11:24:16 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.