C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Breath Mints
12.4%
-3.6%
Candy - Chocolate Bars/Packs
4.1%
-3.8%
Candy - Gum
8.9%
-3.3%
Candy - Non-chocolate Bars/Packs
-8.9%
-12.8%
Candy - Novelties
-3.4%
-5.8%
Candy - Repacked Peg Candy
1.0%
-4.9%
Cigarettes - Economy/Value
-5.6%
-10.0%
Cigarettes - Mid-Level
6.8%
5.0%
Cigarettes - Other Cigarettes
13.2%
3.1%
Cigarettes - Premium/Super Premium
-4.9%
-11.9%
Other Tobacco/ Nicotine Products - Smokeless
-1.5%
-8.2%
Other Tobacco/ Nicotine Products - Vaping
-14.3%
-21.9%
Total Alternative Snacks
4.9%
1.3%
Total Candy
1.7%
-5.9%
Total Categories
0.3%
-1.5%
Total Cigarettes
-3.5%
-9.3%
Total Cold Dispensed Beverages
3.4%
-8.6%
Total Foodservice
-1.4%
1.0%
Total Health & Beauty Care
-1.4%
-3.0%
Total Hot Dispensed Beverages
16.9%
-3.5%
Total Other Tobacco/ Nicotine Products
12.0%
0.5%
Total Packaged Sweet Snacks
-2.0%
-3.0%
Total Salty Snacks
1.1%
-1.1%

Source: MSA C-Metrics Data, 13 weeks ending 9/6/25. Find out more.