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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 20 Oct 2021 09:37:05 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
9.8%
1.8%
Candy - Candy Rolls, Mints, Drops
8.1%
10.1%
Candy - Chocolate Bars/Packs
2.2%
0.9%
Candy - Gum
4.9%
-0.9%
Candy - Non-chocolate Bars/Packs
11.0%
2.5%
Candy - Novelties/Seasonal
23.0%
14.4%
Cigarettes - Branded Discount
-6.9%
-13.2%
Cigarettes - Fourth Tier
7.4%
3.9%
Cigarettes - Imports
-4.1%
-7.1%
Cigarettes - Premium
0.0%
-6.5%
Cigarettes - Sub-generic/Private Label
7.8%
4.4%
Other Tobacco Products - E-Cigarettes
42.6%
30.9%
Other Tobacco Products - Smokeless
7.4%
1.4%
Other Tobacco Products - Vaping
32.0%
18.1%
Total Alternative Snacks
16.2%
5.9%
Total Candy
6.4%
1.4%
Total Categories
4.4%
4.2%
Total Cigarettes
-0.3%
-6.3%
Total Cold Beverages
25.7%
36.1%
Total Foodservice
21.6%
10.7%
Total Health & Beauty
7.9%
1.0%
Total Hot Beverages
7.9%
9.4%
Total Other Tobacco Products
10.4%
-1.0%
Total Packaged Sweet Snacks
13.5%
8.7%
Total Salty Snacks
13.5%
8.4%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 20 Oct 2021 09:37:05 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.