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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Thu, 29 Jul 2021 09:37:18 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
21.9%
11.9%
Candy - Candy Rolls, Mints, Drops
13.8%
13.4%
Candy - Chocolate Bars/Packs
5.9%
6.3%
Candy - Gum
14.1%
6.3%
Candy - Non-chocolate Bars/Packs
8.3%
1.4%
Candy - Novelties/Seasonal
39.9%
33.2%
Cigarettes - Branded Discount
-8.2%
-14.5%
Cigarettes - Fourth Tier
-3.2%
-3.2%
Cigarettes - Imports
-5.8%
-9.4%
Cigarettes - Premium
1.3%
-5.0%
Cigarettes - Sub-generic/Private Label
4.6%
2.7%
Other Tobacco Products - E-Cigarettes
19.1%
24.4%
Other Tobacco Products - Smokeless
8.9%
3.3%
Other Tobacco Products - Vaping
29.6%
18.9%
Total Alternative Snacks
19.9%
9.8%
Total Candy
11.4%
5.9%
Total Categories
5.2%
8.0%
Total Cigarettes
0.1%
-5.7%
Total Cold Beverages
10.8%
27.2%
Total Foodservice
26.7%
19.0%
Total Health & Beauty
3.9%
5.8%
Total Hot Beverages
14.4%
11.3%
Total Other Tobacco Products
9.5%
-0.4%
Total Packaged Sweet Snacks
15.6%
12.3%
Total Salty Snacks
19.6%
15.2%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Thu, 29 Jul 2021 09:37:18 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.