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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 29 Nov 2023 11:09:56 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
2.4%
-7.3%
Candy - Candy Rolls, Mints, Drops
5.5%
-2.2%
Candy - Chocolate Bars/Packs
2.7%
-6.8%
Candy - Gum
5.3%
-6.7%
Candy - Non-chocolate Bars/Packs
1.2%
-7.1%
Candy - Novelties/Seasonal
11.5%
-3.4%
Cigarettes - Branded Discount
-18.8%
-14.8%
Cigarettes - Fourth Tier
3.1%
4.2%
Cigarettes - Imports
-17.8%
-27.2%
Cigarettes - Premium
-4.5%
-4.1%
Cigarettes - Sub-generic/Private Label
6.3%
15.0%
Other Tobacco Products - E-Cigarettes
-3.6%
-13.5%
Other Tobacco Products - Smokeless
-0.3%
-3.3%
Other Tobacco Products - Vaping
3.2%
0.7%
Total Alternative Snacks
-2.4%
-6.4%
Total Candy
3.1%
-8.0%
Total Categories
-2.2%
-3.6%
Total Cigarettes
-5.1%
-3.4%
Total Cold Beverages
20.6%
-17.2%
Total Foodservice
-7.0%
-2.6%
Total Health & Beauty
-0.6%
-5.5%
Total Hot Beverages
3.2%
7.1%
Total Other Tobacco Products
6.4%
-1.3%
Total Packaged Sweet Snacks
2.2%
-2.8%
Total Salty Snacks
-2.0%
-8.1%
Source: MSA C-Metrics Data, 13 weeks ending Wed, 29 Nov 2023 11:09:56 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.