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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Mon, 05 Apr 2021 14:47:59 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
20.6%
13.3%
Candy - Candy Rolls, Mints, Drops
-20.3%
-20.4%
Candy - Chocolate Bars/Packs
8.8%
7.6%
Candy - Gum
-21.8%
-26.7%
Candy - Non-chocolate Bars/Packs
9.4%
3.5%
Candy - Novelties/Seasonal
44.6%
34.9%
Cigarettes - Branded Discount
-2.1%
-8.7%
Cigarettes - Fourth Tier
4.1%
-0.2%
Cigarettes - Imports
-0.2%
-8.0%
Cigarettes - Premium
5.8%
-0.8%
Cigarettes - Sub-generic/Private Label
8.7%
5.7%
Other Tobacco Products - E-Cigarettes
17.6%
67.0%
Other Tobacco Products - Smokeless
9.6%
2.4%
Other Tobacco Products - Vaping
75.2%
82.0%
Total Alternative Snacks
11.0%
0.2%
Total Candy
6.3%
-1.3%
Total Categories
7.4%
0.4%
Total Cigarettes
4.8%
-1.5%
Total Cold Beverages
-17.7%
7.5%
Total Foodservice
5.5%
-5.5%
Total Health & Beauty
-0.3%
-5.2%
Total Hot Beverages
-9.8%
-16.5%
Total Other Tobacco Products
20.0%
14.0%
Total Packaged Sweet Snacks
11.1%
5.0%
Total Salty Snacks
6.2%
-1.6%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Mon, 05 Apr 2021 14:47:59 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.