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C-Metrics

C-Metrics™ is an additional service outside of the InfoMetrics Program. C-Metrics™ data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics™ provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics™ is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics™ subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics™ can drive your business.

C-Metrics Updates

Last Updated: Wed, 20 Jan 2021 11:10:56 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
16.3%
11.9%
Candy - Candy Rolls, Mints, Drops
-20.1%
-19.2%
Candy - Chocolate Bars/Packs
7.5%
7.2%
Candy - Gum
-24.6%
-28.0%
Candy - Non-chocolate Bars/Packs
8.3%
1.5%
Candy - Novelties/Seasonal
17.4%
16.2%
Cigarettes - Branded Discount
0.8%
-4.6%
Cigarettes - Fourth Tier
4.8%
2.1%
Cigarettes - Imports
0.1%
-12.2%
Cigarettes - Premium
7.0%
2.2%
Cigarettes - Sub-generic/Private Label
13.8%
14.0%
Other Tobacco Products - E-Cigarettes
-12.0%
-11.9%
Other Tobacco Products - Smokeless
11.4%
4.4%
Other Tobacco Products - Vaping
40.3%
43.9%
Total Alternative Snacks
7.3%
-3.0%
Total Candy
3.1%
-2.8%
Total Categories
7.0%
-2.3%
Total Cigarettes
6.4%
1.9%
Total Cold Beverages
-8.9%
44.4%
Total Foodservice
0.5%
-9.9%
Total Health & Beauty
0.0%
-4.9%
Total Hot Beverages
-14.2%
-20.2%
Total Other Tobacco Products
16.4%
11.9%
Total Packaged Sweet Snacks
7.7%
3.1%
Total Salty Snacks
3.1%
-4.0%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 20 Jan 2021 11:10:56 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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