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C-Metrics Data

C-Metrics

C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.

C-Metrics Updates

Last Updated: Wed, 20 Jan 2021 11:10:56 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
16.3%
11.9%
Candy - Candy Rolls, Mints, Drops
-20.1%
-19.2%
Candy - Chocolate Bars/Packs
7.5%
7.2%
Candy - Gum
-24.6%
-28.0%
Candy - Non-chocolate Bars/Packs
8.3%
1.5%
Candy - Novelties/Seasonal
17.4%
16.2%
Cigarettes - Branded Discount
0.8%
-4.6%
Cigarettes - Fourth Tier
4.8%
2.1%
Cigarettes - Imports
0.1%
-12.2%
Cigarettes - Premium
7.0%
2.2%
Cigarettes - Sub-generic/Private Label
13.8%
14.0%
Other Tobacco Products - E-Cigarettes
-12.0%
-11.9%
Other Tobacco Products - Smokeless
11.4%
4.4%
Other Tobacco Products - Vaping
40.3%
43.9%
Total Alternative Snacks
7.3%
-3.0%
Total Candy
3.1%
-2.8%
Total Categories
7.0%
-2.3%
Total Cigarettes
6.4%
1.9%
Total Cold Beverages
-8.9%
44.4%
Total Foodservice
0.5%
-9.9%
Total Health & Beauty
0.0%
-4.9%
Total Hot Beverages
-14.2%
-20.2%
Total Other Tobacco Products
16.4%
11.9%
Total Packaged Sweet Snacks
7.7%
3.1%
Total Salty Snacks
3.1%
-4.0%
Source: InfoRhythm C-Metrics Data, 13 weeks ending Wed, 20 Jan 2021 11:10:56 GMTFind out more.

E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.