University of Innovative Distribution




⇒"As a general manager, it is important for me to have knowledge in all areas of distribution. It is a great environment for learning and networking.” - Stewart Distribution attendee

⇒"The UID is an excellent environment to learn, network and expand my overall distribution base of knowledge. I've met distributors from around the world who distribute everything from flowers to lumber to HVAC equipment. The competition and struggles are real in each of these channels of distribution. We all can relate to that.” - Merchants Grocery Co. attendee


Registration is Open!

CDA is a sponsor of the University of Innovative Distribution (UID) supported by Purdue University. Offered annually in March, UID is a powerful, multiday concentrated educational program focused on the unique needs of the wholesale distribution industry.

The UID experience is designed to enhance and fortify your knowledge, skills, and abilities to support immediate application into your work environment.

Explore the 2022 Courses

This year’s program kicks off on Monday, March 21 at 7:00 AM ET and concludes Thursday, March 24 at 12:45 PM ET.

Monday, March 21 | 7:00 AM – 6:00 PM ET
Tuesday, March 22 | 7:00 AM – 4:30 PM ET
Wednesday, March 23 | 7:00 AM– 4:30 PM ET
Thursday, March 24 | 7:00 AM-12:45 PM ET

Click here to see the 2022 courses offered by day and level of complexity, covering a variety of areas including distribution strategy, leadership / professional development, management, marketing, operations and sales.

Who Should Attend UID?

UID is designed for all personnel working in the wholesale distribution channel, including:

  • All manager-level personnel: sales, marketing, branch, operations, purchasing, inventory and human resources
  • CEOs
  • Anyone looking to improve personal performance and/or the company's bottom line!

Attendees can apply UID coursework toward earning the Professional Certificate in Innovative Distribution, awarded by Purdue University.

Registration Details

Because of CDA’s affiliation with AEA, CDA members receive a discounted “members-only” UID registration rate (up to $400 savings!). Register now for the best rate!

Early Bird | Before January 31, 2022 | $1,095
Regular Rate | After January 31, 2022 | $1,295

Register Now


Cancellation Policy – Cancellation and refund requests (minus $100 administration fee) must be received at by Friday, March 4, 2022. No cancellations or refunds will be accepted after that date.



For questions about this program, please contact Kimberly Kissel, CDA Director of Education, at 703-208-1640 or