University of Innovative Distribution




⇒"As a general manager, it is important for me to have knowledge in all areas of distribution. It is a great environment for learning and networking.” - Stewart Distribution attendee

⇒"The UID is an excellent environment to learn, network and expand my overall distribution base of knowledge. I've met distributors from around the world who distribute everything from flowers to lumber to HVAC equipment. The competition and struggles are real in each of these channels of distribution. We all can relate to that.” - Merchants Grocery Co. attendee


The University of Innovative Distribution

CDA is a sponsor of the University of Innovative Distribution (UID) supported by Purdue University. Offered annually in March, UID is a powerful, multiday concentrated educational program focused on the unique needs of the wholesale distribution industry.

The UID experience is designed to enhance and fortify your knowledge, skills, and abilities to support immediate application into your work environment.

Who Should Attend UID?

UID is designed for all personnel working in the wholesale distribution channel, including:

  • All manager-level personnel: sales, marketing, branch, operations, purchasing, inventory and human resources
  • CEOs
  • Anyone looking to improve personal performance and/or the company's bottom line!

Attendees can apply UID coursework toward earning the Professional Certificate in Innovative Distribution, awarded by Purdue University.

Registration Details

Register Here
Be sure to include your membership with CDA when registering to get the best rate.


Registration Deadline: All registrations must be complete, with payment, by Sunday, March 5, 2023. No registrations can be accepted after this date.

Payment: Registration is accepted online only; one registration form for each registrant. Registration will not be accepted by telephone or other means. To complete registration, please be prepared to enter a credit card number for payment. Registration is not considered complete until payment has been entered, submitted and accepted.

Confirmation: Registrants will receive access to their schedule and presentation information two weeks prior to the event. Review your schedule carefully and inform the UID office immediately of any errors. NO course changes will be honored onsite!

Registration Cancellation: Cancellation and refund requests (minus $100 administration fee) must be received at by Friday, February 24, 2023. No cancellations or refunds will be accepted after that date.

Course Cancellations: In the unlikely event that a course must be canceled, you will be notified of the change and provided an opportunity to select an alternative course.

Hotel Details

JW Marriott Indianapolis Hotel
10 S West Street
Indianapolis, Indiana 46204
Room Rate: $225
Courtyard by Marriott Downtown Indianapolis
601 West Washington Street
Indianapolis, Indiana, USA, 46204
Room Rate: $195


You may book a room at either hotel for sleep accommodations. Both hotels are within walking distance from the courses and conference activities, which take place at the JW Marriott. Book Here


For questions about this program, please contact Hannah Rice.