University of Innovative Distribution



⇒"As a general manager, it is important for me to have knowledge in all areas of distribution. It is a great environment for learning and networking.” - Kevin Barnes, general manager, Stewart Distribution

⇒"The UID is an excellent environment to learn, network and expand my overall distribution base of knowledge. I've met distributors from around the world who distribute everything from flowers to lumber to HVAC equipment. The competition and struggles are real in each of these channels of distribution. We all can relate to that.” - Neal Deane, vice president and chief financial officer, Merchants Grocery Co.

2021 UID Brochure


CDA is a sponsor of the University of Innovative Distribution (UID) supported by Purdue University. Offered annually in March, UID is a powerful, multiday concentrated educational program focused on the unique needs of the wholesale distribution industry.

The UID experience is designed to enhance and fortify your knowledge, skills, and abilities to support immediate application into your work environment.

Explore the 2021 Courses

This year’s program kicks off on Monday, March 15 at 1:00 PM ET and concludes Wednesday, March 17 at 4:00 PM ET.

Monday, March 15 | 1:00 – 5:00 PM ET
Tuesday, March 16 | 1:00 – 5:00 PM ET
Wednesday, March 17 | 1:00 – 4:00 PM ET

Click here to see the courses offered by day and level of complexity, covering a variety of areas including distribution strategy, leadership / professional development, management, marketing, operations and sales.

Who Should Attend UID?

UID is designed for all personnel working in the wholesale distribution channel, including:

  • All manager-level personnel: sales, marketing, branch, operations, purchasing, inventory and human resources
  • CEOs
  • Anyone looking to improve personal performance and/or the company's bottom line!

Attendees can apply UID coursework toward earning the Professional Certificate in Innovative Distribution, awarded by Purdue University.

Registration Details*

Because of CDA’s affiliation with AEA, CDA members receive a discounted “members-only” UID registration rate. The deadline to register is March 10 and there are two registration options:

All-Access Pass ($525)
One-Day Pass ($175)

*Cancellation – Cancellation and refund requests must be received at by Friday, March 5, 2021
(full refund minus $100 processing fee).