February 26-28, 2024
Tampa, FL

JW Mariott Tampa Water Street
Hotel & Convention Center

Education Sessions


Monday, February 26

1:30 pm–2:45 pm   Opening Keynote

Inspiring Excellence with Joe Theismann
Presenter: Joe Theismann
Drawing from the significance of passion, leadership, and teamwork in developing a successful game plan, Joe Theismann will share with attendees the emphasis on effective leadership and how it can inspire and enable individuals to surpass their limits and attain new heights of performance. Joe Theismann, entrepreneur and former NFL star, advocates for a team-focused culture, wherein individuals can achieve greater success by working collaboratively towards a common objective. Using his extensive experience in the football industry, Theismann will provide valuable insights and strategies for inspiring and guiding teams towards excellence.




3:00 pm–4:00 pm
  The Evolving Economic and Supply Chain Climate
Presenter: Gene Marks
The economic and supply chain climates are constantly evolving and require a high level of attention. Gene Marks joins Marketplace to provide an in-depth analysis of the current economic and supply chain landscape and overview of the latest trends and developments in the global economy, including key drivers and potential risks. Additionally, Gene will examine the state of various supply chains, assessing their resilience and vulnerabilities in the face of disruptions. Don’t miss the chance to have a curated look of the evolving economic and supply chain environment and how it may impact business operations.




4:15 pm–5:15 pm


Value-Added Selling
Presenter: Paul Reilly
Equipping sales professionals with the skills necessary to increase sales and improve customer satisfaction through a consultative approach is Paul Reilly’s specialty. Paul will help attendees identify and understand customer needs, effectively communicate the value of products and services, and how to differentiate themselves from competitors. This session will cover techniques for building strong customer relationships, creating customized solutions, and maximizing profitability. Through interactive exercises and real-world examples, attendees will leave with a clear understanding of how to implement value added selling in their everyday work.



Tuesday, February 27

8:00 am - 9:00 am



Extreme Ownership
Presenter: Leif Babin
All problems are leadership problems. Join Leif Babin, Former Navy SEAL and co-author with Jocko Willink of “Extreme Ownership: How U.S. Navy SEALs Lead and Win,” as he focuses on the principles of taking responsibility for one's actions, leading by example, and developing strong leadership skills. A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy, including nine in the SEAL Teams. He is the recipient of the Silver Star, two Bronze Stars, and a Purple Heart. Upon his departure from active duty, Leif co-founded Echelon Front, a premier leadership consulting company that helps others build their own high-performance winning teams.

Upon completion of his session, Leif will be available at the trade show from 9:00 - 10:30 am ET to engage with attendees.

3:00 pm - 4:00 pm



Tobacco Product Regulations:
Insights from the Director of FDA’s Center for Tobacco Products

Presenter: Dr. Brian King
Dr. Brian King, the Director of the Center for Tobacco Products at the U.S. Food and Drug Administration, will provide the latest updates on the regulation of the manufacturing, marketing, and sale of tobacco products. During this session, Dr. King will address topics of interest to CDA members, including the pre-market tobacco product application process, compliance and enforcement, and FDA communication on tobacco regulatory activities. This session is a valuable opportunity to gain insight on tobacco product regulation in the United States.


Wednesday, February 28

8:00 am–9:15am    


Election Countdown: Examining the Stakes and Scenarios in 2024
Presenters: Scott Jennings and Kathee Facchiano

Join CNN senior political contributor and republican strategist Scott Jennings and CDA policy advisor Kathee Facchiano as they examine the stakes and scenarios in the 2024 election. Scott’s career has taken him across the country as part of dozens of campaigns, including as a key advisor to President George W. Bush, Senate Republican Leader Mitch McConnell, and many others. Scott is one of most well-known conservative commentators and writers in the country, with his work appearing in papers and on sites nationwide. Kathee was most recently the Chief of Staff to Representative Clay Higgins (R, LA-03), and has spent almost her entire career working on Capitol Hill, both in the House and the Senate – and for both Republicans and Democrats. Kathee is now vice president, Van Scoyoc Associates/Capitol Decisions Inc. and serves as CDA’s policy advisor.

9:30 am–11:00 am    


Whole Person Leadership
Presenter: Thomas Bagwell

Whole person leadership development is designed to integrate personal, and professional lives into a sustainable leader. Thomas Bagwell, Vice President of Learning & Development at GRITT Consulting, will focus on identifying what drives lasting leadership dynamics, development of high performing teams and help to establish a pathway for growth and sustainable succession. Thomas will spotlight the understanding that leadership style and self-awareness allows leaders to make meaningful mutual connections. Using the tools provided by Thomas will help attendees develop a roadmap to success when identifying a talent pipeline.