February 7-9, 2022
Tampa, FL

Education Sessions


Monday, February 7

1:45 pm–2:45 pm Opening Keynote

Economic Trends & Forecast: The Snapshot You Need to See Today
Presenter: Mary Kelly, PhD, Leadership & Business Growth, CEO, Productive Leaders
Join Dr. Mary Kelly, one of the world's most valued economists, as she explores the current economic structure and what that means for your organization's future. Mary will delve into changes in the economy and what they mean for your business, career and family, including how to:

• operate and make decisions from facts and data, not emotions.
• understand what the changes in international trade mean for our industry.
• understand today's economy to improve profits and safeguard your businesses' bottom line.
• prepare your team for what is to come in 2025 and beyond.


3:00 pm–5:30 pm Education Session

Focus on Foodservice: Convenience Best Practices and Proven Strategies
This session is geared toward c-store foodservice professionals
This interactive session takes a deep dive into wholesale distributors best practices and strategies with their supplier partners and retail customers. Foodservice specialists and supplier partners will share proven strategies, processes and programs. The session will include roundtable discussions, Q&A and the opportunity to build solid relationships with foodservice partners, providing attendees concrete takeaways.

To maximize time at Marketplace, plan to connect with foodservice suppliers at The Marketplace on Tuesday (February 8) between 9:00am and 4:00pm by scheduling appointments in advance.


3:00 pm–4:00 pm Education Session

Building a World Class Sales Organization
Presenter: Jack Daly, CEO and International Thought Leader, Professional Sales Coach Inc.
During this challenging time, confident and prepared leadership is critical to the health and longevity of any organization. Let’s learn from the “Master” and leverage what has been repeatedly implemented during previously challenging times to build successful, growing and profitable enterprises. Jack Daly, leading sales trainer with over 30 years of sales and executive experience, guides business leaders towards success in highly competitive and complex environments.

What you will learn: designing a winning culture in a decentralized world while operating virtually; moving beyond mediocre performers while leveraging an upgrade to your sales team; installing simple yet proven sales systems and processes; new approaches to ideal sales compensation plans; and the power of the realistic cheerleader.


4:15 pm–5:30 pm Education Session

Tobacco: The State of the Industry
Presenter: Tom Briant, Executive Director, National Association of Tobacco Outlets
This session, back by popular demand, provides an update on current federal tobacco regulations and legislation, as well as an overview of local, state and federal tobacco issues. Don’t miss this state of the industry report that will answer the latest questions you have on tobacco-related issues.


Tuesday, February 8

8:00 am–9:00 am Industry Keynote

Focus on Foodservice: The Latest Insights into the C-Store Channel
Presenter: Tim Powell, Managing Principal, Foodservice IP (FSIP)
This presentation will provide members with the latest insights into the c-store foodservice channel and the implications to distributors, including: the current state (size, growth) of the c-store foodservice channel; trends impacting c-store foodservice short-term and longer-term; retailer attitudes, needs and challenges related to foodservice; the level of competitive intensity from broadline distribution and third-party commissaries; retailer gaps in training and other support/consultation service from distributor partners; and best-in-class traits of suppliers and partners who build trust with retailers.


Wednesday, February 9

8:00 am–9:00 am Diversity, Equity & Inclusion Keynote

Seven Keys to Transform Workplace Diversity
Presenter: David McLauren, PhD, Diversity Specialist
Rapid changes in North American demographics have brought diversity to most workplaces. Embracing any change of this magnitude presents challenges, and for some organizations the business benefits are not coming quickly enough. This innovative presentation helps develop a comprehensive understanding of a culture of mutual respect in the workplace. The workshop goes further to help organizations develop skills and lasting habits to nurture respect and gain the benefits of workplace diversity.


9:15 am–10:45 am Closing Session

Cannabis and CBD Update
Presenters: Andrew Freedman, Executive Director, Coalition for Cannabis Policy, Education, and Regulation (CPEAR); Shannon Campagna, Policy Advisor, CDA
The cannabis and CBD industry is continuously transforming and keeping up with these changes is a challenge. Join Andrew Freedman, Executive Director of the Coalition for Cannabis Policy, Education, and Regulation (CPEAR), as he explores the current cannabis federal legislation and how important issues are being addressed such as encouraging good governance, preventing underage cannabis use, supporting small business, promoting cannabis research and more. In addition, Shannon Campagna, CDA’s policy advisor, will review the latest in CBD legislation and regulation, including what is on the horizon.