February 27-March 1, 2023
The Woodlands, TX

The Woodlands Waterway Marriott
Hotel & Convention Center

Education Sessions


Monday, February 7

1:45 pm–2:45 pm Opening Keynote

Economic Trends & Forecast: The Snapshot You Need to See Today
Presenter: Mary Kelly, PhD, Leadership & Business Growth, CEO, Productive Leaders
Join Dr. Mary Kelly, one of the world's most valued economists, as she explores the current economic structure and what that means for your organization's future. Mary will delve into changes in the economy and what they mean for your business, career and family, including how to:

• operate and make decisions from facts and data, not emotions.
• understand what the changes in international trade mean for our industry.
• understand today's economy to improve profits and safeguard your business' bottom line.
• prepare your team for what is to come in 2025 and beyond.


3:00 pm–5:30 pm Concurrent Education Session

Focus on Foodservice: Convenience Best Practices and Proven Strategies
Kellie Janssen, 2022 CDA Chair and President, Henry's Foods (Moderator)
Shawn Burcham, Founder & CEO, PFS Brands
Stacy Ronai, National Account Manager, Foodservice, Conagra Brands
Brian Dorminy, Director of Foodservice, Lyons Specialty Co.
Steve Gokey, General Manager/VP of Sales, General Mills Convenience & Retail
Ryan Herrin, Director of Sales, Business Development, Kellogg Company
Kristin Klemenhagen, Branded Concepts and Culinary Coordinator, Henry’s Foods
Sharon Kuncl, Senior Director Foodservice, Eby-Brown Co.
Jimmy Rogers, Director of Food Service, Southco Distributing

This interactive session takes a deep dive into wholesale distributors best practices and strategies with their supplier partners and retail customers. Foodservice specialists and supplier partners will share proven strategies, processes and programs. The session will include roundtable discussions, Q&A and the opportunity to build solid relationships with foodservice partners, providing attendees concrete takeaways.

To maximize time at Marketplace, plan to connect with foodservice suppliers at The Marketplace on Tuesday (February 8) between 9:00am and 4:00pm by scheduling appointments in advance.


3:00 pm–4:00 pm Concurrent Education Session

Building a World Class Sales Organization
Presenter: Jack Daly, CEO & International Thought Leader, Professional Sales Coach Inc.
During this challenging time, confident and prepared leadership is critical to the health and longevity of any organization. Let’s learn from the “Master” and leverage what has been repeatedly implemented during previously challenging times to build successful, growing and profitable enterprises. Jack Daly, leading sales trainer with over 30 years of sales and executive experience, guides business leaders towards success in highly competitive and complex environments.

What you will learn: designing a winning culture in a decentralized world while operating virtually; moving beyond mediocre performers while leveraging an upgrade to your sales team; installing simple yet proven sales systems and processes; new approaches to ideal sales compensation plans; and the power of the realistic cheerleader.


4:15 pm–5:15 pm Concurrent Education Session

Tobacco and Beverages: The State of the Convenience Industry
Presenter: Bonnie Herzog, Managing Director and Senior Consumer Analyst, Goldman Sachs
This session will offer a look at convenience industry trends related to tobacco and beverages. In addition, you will get some insight on risks such as potential regulation and tax increases related to tobacco. Don’t miss this state of the industry report that will answer the latest questions you have around these categories.


Tuesday, February 8

8:00 am–9:00 am Industry Keynote

Focus on Foodservice: The Latest Insights into the C-Store Channel
Presenter: Tim Powell, Managing Principal, Foodservice IP (FSIP)
This presentation will provide members with the latest insights into the c-store foodservice channel and the implications to distributors, including: the current state (size, growth) of the c-store foodservice channel; trends impacting c-store foodservice short-term and longer-term; retailer attitudes, needs and challenges related to foodservice; the level of competitive intensity from broadline distribution and third-party commissaries; retailer gaps in training and other support/consultation service from distributor partners; and best-in-class traits of suppliers and partners who build trust with retailers.


Wednesday, February 9

8:00 am–9:00 am Diversity, Equity & Inclusion Keynote

Seven Keys to Transform Workplace Diversity
Presenter: David McLauren, PhD, Diversity Specialist
Rapid changes in North American demographics have brought diversity to most workplaces. Embracing any change of this magnitude presents challenges, and for some organizations the business benefits are not coming quickly enough. This innovative presentation helps develop a comprehensive understanding of a culture of mutual respect in the workplace. The workshop goes further to help organizations develop skills and lasting habits to nurture respect and gain the benefits of workplace diversity.


9:15 am–10:45 am Closing Session

As Many Questions as Answers: Cannabis & CBD
Presenters: Andrew Freedman, Executive Director, Coalition for Cannabis Policy, Education, and Regulation (CPEAR); Shannon Campagna, Policy Advisor, CDA
What could a comprehensive and responsible legislative and regulatory framework for federal cannabis legalization look like? Whether you’re for or against it, legalization is already happening, but federal action has been absent. 37 states and the District of Columbia have some form of a legal cannabis market. What lessons can be learned from the lack of clarity surrounding CBD?

Shannon Campagna, CDA’s policy advisor, and Andrew Freedman, Executive Director of the Coalition for Cannabis Policy, Education, and Regulation (CPEAR), will explore the evolution and potential benefits of federal legalization and regulation, as well as the need to consider ongoing issues that include where states have succeeded, where federal assistance is required, and where state and federal partnerships would be beneficial.