February 26-28, 2024
Tampa, FL

JW Mariott Tampa Water Street
Hotel & Convention Center

Value-Added Selling
Presenter: Paul Reilly
Equipping sales professionals with the skills necessary to increase sales and improve customer satisfaction through a consultative approach is Paul Reilly’s specialty. Paul will help attendees identify and understand customer needs, effectively communicate the value of products and services, and how to differentiate themselves from competitors. This session will cover techniques for building strong customer relationships, creating customized solutions, and maximizing profitability. Through interactive exercises and real-world examples, attendees will leave with a clear understanding of how to implement value added selling in their everyday work.

Extreme Ownership and Leadership 
Presenter: Jocko Willink
Ownership and leadership in the workplace are primary keys to success. Join Jocko Willink as he focuses on the principles of taking responsibility for one's actions, leading by example, and developing strong leadership skills. Jocko, a former Navy SEAL, draws on his military experience and his best-selling book "Extreme Ownership," to provide practical strategies for individuals to become effective leaders in all areas of their lives. This session will emphasize the importance of discipline, accountability, and teamwork in achieving success and overcoming challenges.

Upon completion of his Leadership Keynote session, Jocko will be available on the tradeshow floor from 9:30 - 10:30 am ET to engage with attendees.

3:00 pm - 4:00 pm

Tobacco Product Regulations:
Insights from the Director of FDA’s Center for Tobacco Products
Presenter: Dr. Brian King
Dr. Brian King, the Director of the Center of Tobacco at the Food and Drug Administration, will provide the latest updates and regulations regarding the manufacturing, marketing, and sale of tobacco products. During his session, Dr. King will address the recurring issues that CDA members face, including the PMTA process, enforcement around illicit markets, and the FDA's efforts to provide clarity around regulations. This session is a valuable opportunity to gain insight into the current state of the tobacco industry and how it is being regulated.

The convenience wholesale distribution industry is a crucial part of the retail sector, serving as a vital link between manufacturers and small retailers. As the industry continues to evolve, it faces new challenges, and industry leaders must be well-informed to stay competitive. The panel discussion aims to provide insights into current industry trends, opportunities for growth and innovation, and best practices for success.

Whole person leadership development is designed to integrate personal, and professional lives into a sustainable leader. Thomas Bagwell, Vice President of Learning & Development at GRITT Consulting, will focus on identifying what drives lasting leadership dynamics, development of high performing teams and help to establish a pathway for growth and sustainable succession. Thomas will spotlight the understanding that leadership style and self-awareness allows leaders to make meaningful mutual connections. Using the tools provided by Thomas will help attendees develop a roadmap to success when identifying a talent pipeline.