National Association of Wholesaler-Distributors (NAW)

CDA is a member of the National Association of Wholesaler-Distributors (NAW), which represents wholesale distributors across business segments. Due to CDA's membership in NAW, CDA members have access to a number of NAW resources and online courses that have been built for the wholesale distribution industry.

NAW Website


A library of books and research studies are available for purchase at discounted rates for CDA members. NAW publications cover a variety of wholesale distribution topics, such as profitability, inventory management, sales and pricing strategies. Examples include the titles listed below and many more.

  • Facing the Forces of Change®: Navigating the Seas of Disruption
  • Driving Profitable Growth: A Distributor's Playbook to Generate–Manage–Sustain Competitive Advantage
  • Effective Sales Incentive Design for Distributors
  • What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution
  • Customer Stratification: Best Practices for Boosting Profitability
  • In Search of the Perfect Customer: Cost-to-Serve for Distributors
  • Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line
  • Pricing Optimization: Striking the Right Balance for Margin Advantage
  • Profit Myths in Wholesale Distribution: The Truth About Sales, Margin, Inventory and Expenses
  • Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins
  • The Real Profit Drivers: Managing the CPVs
  • Essentials of Profitable Inside Sales in Distribution
  • Taking Charge of Distribution Sales: 9 Proven Skills to Lead and Manage Your Sales Team
  • Driving Distributor Sales Beyond: Best Practices for Outselling Your Competitors
  • Mergers and Acquisitions for Distributors: Expert Advice for Buyers and Sellers

For questions about accessing these resources through CDA’s affiliation with NAW, please contact