CDA Business Academy
Facilitators & Industry Experts
To deliver the CDA Business Academy, CDA has partnered with expert-led learning platform GoalMakers. While you work through the self-paced online course, you will learn from program creator John Cioffi through videos, readings, and more. Your program guide, Jeremy Wall, will appear throughout the eLearning experience and also serve as your facilitator for live sessions every two weeks. Learn more about Jeremy and John below.
In the live sessions, you will also hear from two industry experts with firsthand experience in convenience products distribution. Rob Sincavich (President, Team Sledd) brings a strong background in people management and organizational leadership, while Jodi Buckner (Chief Financial Officer, Lyons Specialty, Co.), offers financial expertise tailored to the industry. They’ll support you by sharing insights, answering questions, and supporting your understanding of the curriculum to apply course concepts to your daily work. Learn more about Rob and Jodi below.
Meet Your Facilitators

Jeremy Wall
Program Guide
Jeremy has a passion for simplifying the complex. As you will see in both the self-paced learning and the live sessions, he will help support your learning journey to bring these learning concepts from theory to practical implementation within your business. Jeremy has founded, grown, and exited businesses before and will work with you and your team as you look to create a lasting impact on building a better culture, healthier balance sheets, and a stronger bottom line.

John Cioffi
Program Creator
John Cioffi, the Chief Content Officer at GoalMakers, has spent the last 30-years, coaching hundreds of clients to success. He previously ran a subsidiary of Amoco Oil, a Fortune 100 company, and held executive positions at several other companies in a wide variety of industries. John received his MBA from The Wharton School and holds a Master’s from Dartmouth. John is a nationally recognized expert on management, and he is well known for his real-life anecdotes and his entertaining and informative style of presentation. He makes the most complex or confusing topics clear and understandable and does it in a way that is fun and directly applicable.
Meet Your Industry Experts

Rob Sincavich
CDA Management & Leadership Expert
Robert Sincavich is President of Team Sledd, a Mid Atlantic Regional Distributor founded in 1936 serving approximately 1200 customers in the seven-state area of Ohio, Pennsylvania, West Virginia, Kentucky Maryland, Virginia, and Delaware. Located in Wheeling, West Virginia, Team Sledd operates out of a state of the art 200,000 square foot warehouse and 5,300 square foot Convenience Learning Center.
Robert began his service to Team Sledd in 1981 as a sales representative and advanced through the company in positions of sales management and marketing management until 1996 when he became an owner and began to serve as President.
Robert’s industry service includes the boards of the Ohio Wholesale Marketers Association, the West Virginia Wholesalers Association, WV Oil Marketers & Grocers Association, The WV Regional Economic Development Partnership, Pennsylvania Food Merchants Association, and he is Chairman of the Mid Atlantic Legislative Conference. Robert has also served as a Past President of the Convenience Distribution Association.
Robert is a graduate of Linsly Military Institute and Allegheny College. He lives in Bridgeport, Ohio with Dianne, his wife of 37 years. In addition to spending cherished time with his four children and eight grandchildren, he enjoys hunting, fishing, and golfing.

Jodi Buckner
CDA Finance Expert
Jodi Buckner joined Lyons in 2003 as Chief Financial Officer, bringing with her extensive experience in financial leadership within the industry. As an integrator, Jodi is known for her ability to bring structure and clarity to complex challenges, aligning strategic vision with day-to-day execution. She sets business priorities, resolves conflicts, and removes obstacles to ensure smooth operations across the organization.
A graduate of Louisiana State University with a degree in accounting, Jodi is a licensed Certified Public Accountant. Prior to joining Lyons, she spent nine years as a CFO in a similar industry role and gained valuable experience in the public sector while completing the requirements for her CPA certification.
Passionate about financial literacy, Jodi is an active member of the Louisiana Society of Certified Public Accountants and serves on both its Industry Affairs and Financial Literacy Committees. She also serves on several nonprofit boards and is committed to empowering both children and adults to build stronger financial futures.
Outside of work, Jodi is a devoted member of Zoar Baptist Church and participates in a women’s Bible study, where she often serves as a substitute teacher. She treasures time with her husband, her adult children and their spouses, and her parents.
Learn more about the CDA Business Academy here. For questions about the program, please contact Lauren Herbert.