Presenter: Donna Hood Crecca, Principal, Technomic


Foodservice is the hot category in the convenience channel - why and how should distributors engage? Learn from Technomic Principal Donna Hood Crecca about what’s driving retailer interest in foodservice, what makes this category truly unique and how to jump-start your strategies and tools to grow with foodservice and support retailer partners.


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Donna has more than 25 years of experience in the convenience store and restaurant channels. She leads Technomic’s convenience store and adult beverage practices and is founder of their cannabis practice. Donna also heads up several of multi-client studies, including research into c-store foodservice, on premise and to go adult beverage, commissaries and the implications of legalized marijuana for restaurants.

Donna has covered and consulted for the restaurant, foodservice, convenience store, beverage and alcohol beverage markets for more than two decades. She began her career as a business journalist, first leveraging and then guiding industry research to identify emerging industry trends and drive compelling content, before joining Technomic a decade ago.