UID Year-Round: Crush Price Objections

Presenter: Paul Reilly

Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter daily, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Gain knowledge and confidence in the key concepts below by attending this must see presentation. -Introduction to Crush Price Objections -Realities of price resistance that shape the price-sensitive landscape -The latest research on price shoppers -Three ways to prevent price objections -Crafting your response to price objectio

Paul Reilly is a professional speaker, sales trainer, and author. He coauthored Value-Added Selling, fourth edition (McGraw-Hill, 2018), and authored Selling Through Tough Times (McGraw-Hill, 2021). Reilly also hosts The Q and A Sales Podcast, where he answers the most pressing questions facing today’s sales professional. Reilly is a long-time faculty member at the University of Innovative Distribution (UID). In 2020, Reilly earned his CSP (Certified Speaking Professional) designation. Fewer than 18 percent of professional speakers have earned this designation. Reilly travels the globe sharing his content-rich message of hope. Paul attributes his success to his belief in the Value-Added message.

Learning Objectives:

  • Explain why buyers object on price.
  • Describe the role attitude plays in handling objections.
  • List three ways to overcome price objections.
  • Demonstrate how to shift the conversation from price to value.

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