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Tobacco Update 2021

Presenter: Don Burke, MSA


In this webinar, Don Burke, senior vice president with Management Science Associates (MSA), explored what is happening in the cigarette category, as well as all other tobacco categories, and gave a representative picture of the entire industry. Don also assessed which segments are growing and declining and what this means for convenience distributors and retailers.


Don Burke is a senior vice president with Management Science Associates (MSA), a leading-edge information management, statistical analysis, and business intelligence firm. Don has 20 years of experience delivering business insights derived from a variety of sources, including retail scanner data, manufacturer and distributor shipment data, consumer data and transactional market basket information. Don’s focus is in the Consumer Packaged Goods (CPG) industry, including the tobacco, vapor, CBD/cannabis, beverage, grocery and confectionary categories. Prior to his experience with MSA, Don worked in the marketing, sales, and advertising areas within the CPG industry in the stationery, OTC medicine, HBC, food, and packaged soap areas, starting his career in brand management at Procter & Gamble.


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