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Education & Research

  • Industry Reports
    • HIPA Survey
    • Profit Improvement Report
    • Employee Compensation Study
    • Financial Performance in Distribution
  • Scholarships
  • Webinars/Online Education
    • Upcoming Webinars
    • Previous Webinar Recordings
    • Distribution Videos On Demand
    • Profit Is Everybody's Business
    • Scaling Up Club
  • Food Safety
  • National Assn. of Wholesaler-Distributors (NAW)
  • Distribution Performance Project
  • University of Innovative Distribution
  • Four Pillars of the Sales Profession


Hershey Industry Performance Analysis (HIPA) Report 


The 2018 HIPA Report is exclusively available to 2018 survey participants. To receive your copy, contact CarrieA@CDAweb.net.

The Hershey Company and the Convenience Distribution Association (CDA) continue to deliver the most comprehensive financial benchmarking report in the convenience distribution industry. Due to The Hershey Company's support, the detailed benchmarking information in the HIPA Report is free of charge for CDA distributor members - a tremendous value!


In return for participation, survey participants receive:

• HIPA Report – a financial and operating profile of the industry. Only survey participants receive the HIPA Report.
• Profit Improvement Profile – a confidential, individualized report sent directly to survey participants comparing their firm with similar participating firms
• Profit Dashboard – an interactive tool to assist in financial planning and firm comparison

Questions? Email the Profit Planning Group at surveys@profitplanninggroup.com.

About CDA

The Convenience Distribution Association (CDA), formerly AWMA, is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $92 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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