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2021 C-Metrics Category Spotlight: Year in Review

Presenters: Tom Baldwin and Mike Farrah, Management Science Associates (MSA)


This popular webinar offers a convenience channel performance review for warehouse delivered products, presented by Management Science Associates’ (MSA) Tom Baldwin, Distributor Liaison, and Mike Farrah, Client Relationship Director. Key categories are reviewed such as cigarettes, OTP, candy and snacks, providing insights into performance at a national and regional level.

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Mike Farrah is a client relationship director at Management Science Associates. Throughout his tenure, he has worked with many manufacturer and distributor clients to help solve various business challenges using MSA’s data solutions.
Tom Baldwin is the product manager at Management Science Associates. He has over 20 years of experience in the Consumer Packaged Goods industry and supply chain management. He works closely with InfoMetrics distributor participants ensuring that the InfoMetrics program meets the needs of all participants and increasing the value of the program.