A Quick Update on Tobacco
Presenter: Don Burke, MSA
Don Burke from MSA provided the latest data on the cigarette category, as well as all other tobacco categories and a current snapshot of the entire industry. Burke assessed the various segments to understand what it means for convenience distributors and retailers. A key area of the analysis was the impact of the pandemic on each tobacco segment and the outlook for the remainder of the year.
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Don Burke is a senior vice president with Management Science Associates (MSA), a leading-edge information management, statistical analysis, and business intelligence firm. Don has 20 years of experience delivering business insights derived from a variety of sources, including retail scanner data, manufacturer and distributor shipment data, consumer data and transactional market basket information. Don’s focus is in the Consumer Packaged Goods (CPG) industry, including the tobacco, vapor, CBD/cannabis, beverage, grocery and confectionary categories. Prior to his experience with MSA, Don worked in the marketing, sales, and advertising areas within the CPG industry in the stationery, OTC medicine, HBC, food, and packaged soap areas, starting his career in brand management at Procter & Gamble.
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