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Unlock More Insights with Expanded C-Metrics Projections

C-Metrics Map Did you know you can expand the C-Metrics™ data to dig even deeper into category performance? For select product categories, the chart shows how sales and units are trending for the most recent 13 weeks compared to the prior year, helping distributors and suppliers better understand which categories are driving trends and where opportunities exist.

Click here to explore the C-Metrics projections – updated weekly on the CDA website.

While the standard view shows high-level categories like Candy and Cigarettes, the expanded data includes subcategories such as Gum or Chocolate Bars/Packs within Candy, and Mid-Level or Premium price tiers within Cigarettes. C-Metrics™ is an additional service outside of the InfoMetrics® Program, built from warehouse delivered shipments to convenience stores from InfoMetrics® distributors and national partners.

Contact Tom Baldwin or Mike Farrah to learn more about how C-Metrics™ can help drive your business.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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Disclaimer

CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA has not verified whether any tobacco or deemed tobacco product is authorized pursuant to current FDA rules and regulations. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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