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Unlock Key Benchmarking Data with the HIPA Report

HIPA Image The Hershey Industry Performance Analysis (HIPA) Report delivers the most comprehensive financial benchmarking report in the convenience distribution industry. Thanks to the generous support of The Hershey Company, it is available at no cost to participating CDA distributor members. Participants receive:

  • Industry Benchmarking Report: Financial and operational data with insights on key metrics.
  • Individual Financial Benchmarking Dashboard: An interactive tool to compare your company’s performance, identify areas for improvement, and make smarter, data-driven decisions.

New for 2026: The survey has been streamlined for an even better user experience – shorter, easier and faster to complete, while still delivering the same high-value insights.

To secure your company’s personalized benchmarking results, complete the survey by May 15.

For more details, click here or contact Lauren Herbert.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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Disclaimer

CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA has not verified whether any tobacco or deemed tobacco product is authorized pursuant to current FDA rules and regulations. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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  •   Address:
    11250 Roger Bacon Drive #8,
    Reston, VA 20190
  •   Phone:
    (703) 208-3358
  •   Fax:
    (703) 573-5738