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Mars, Inc. and KIND announced this week the next step in their strategic partnership, with Mars acquiring KIND North America. KIND North America will join KIND International to create one organization operating across 35 countries, functioning as a distinct and separate business within the Mars family of companies. Daniel Lubetzky, KIND’s founder and executive chairman, will play a key role in the future development and expansion of KIND, helping to maximize the reach and impact of the KIND mission and products, while upholding the KIND Promise as the brand expands into new categories and geographies. For complete details, see the official release.
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