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Ferrero Names New VP, Trade Marketing & Category Management

Ferrero USA Inc. has added Michael Zacharias as vice president, trade marketing and category management. Zacharias will lead trade marketing, category management and shopper marketing for Ferrero's portfolio, and will report directly to James Klein, the company's chief customer officer. For more information, read the Convenience Store Decisions article.

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The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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