Tobacco Update 2025
Presenter: Ajay Yadagiri & Paul Grubbs, Management Science Associates (MSA)
In this webinar, Ajay Yadagiri and Paul Grubbs, senior vice presidents of Management Science Associates (MSA), will discuss what is happening in the nicotine industry including current trends and other interesting insights for wholesalers and retailers.
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Ajay Yadagiri is a 30-year veteran at MSA focused on delivering actionable insights to the Consumer Packaged Goods industry. Ajay started his career with MSA as part of the Business Analysis Division working with our major Tobacco and Beverage clients to deliver advanced analytical solutions in areas of pricing and promotions, Inventory optimization, forecasting, SKU optimization and segmentation. He has extensive experience across data sources such as distributor reseller data, POS scan data and consumer data.
He subsequently transitioned over to IMS where he took on account management responsibilities for clients across multiple CPG categories delivering data management and strategic insights across various categories. Currently, he and his team are responsible for delivering MSA’s services and insights to multiple clients and for new business development.
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Paul Grubbs is a veteran of Client Relationship at Management Science Associates, Inc. (MSA) with a strong focus on Consumer Package Goods (CPG) industries and categories. Throughout his career, Paul has overseen large confectionary, nicotine, and snacking manufacturer clients delivering data management services, insights, and trade program management solutions. Today, as Client Relationship Vice President, Paul leads a staff of individuals responsible for delivering excellence to our clients and contributes to new business development. Recently, Paul was asked to co-manage the Information Management Solutions (IMS) division at MSA and his focus is on ensuring client satisfaction and growing the portfolio of services and clients.
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To secure your spot, contact Lauren Herbert for the registration link.
If you can’t attend the webinar on December 15, still contact Lauren Herbert to register to attend and you’ll receive a recording of the webinar directly to your inbox on December 16.