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Who will benefit from this webinar: sales people and their sales managers
Presenter: Jim Pancero


Business has been disrupted and buyers are redefining what they want and value from their suppliers. How much are you changing right now? Tougher times require tougher selling skills. Most markets were hyper-competitive before today’s medical crisis even started. Buyers were becoming harder to reach, less loyal and more price sensitive. How are you adjusting your selling efforts to successfully rebuild your customers and our economy?

This program has been researched and developed for experienced sales pros to address the unique challenges you are currently facing in today’s new virus-impacted markets. You’ll learn how to:

  • Avoid today’s selling traps that most sales pros are experiencing in this down market.
  • Communicate more value to increase your competitive advantage and positioning in your markets.
  • Shift to a more predictive/proactive service philosophy (to increase your competitive advantage).
  • Strengthen your answers to a buyer asking, “Why buy from you?”.

Download the Workbook


Jim Pancero’s work has one bottom line focus--to increase an organization's strategic competitive advantage and market uniqueness. His information-intensive training programs and in-depth consulting work detail his innovative selling processes and strategies for the new economy and global marketplace.

Jim’s combination of humor and real-world examples evolved from his experience researching and training in over 80 different industries. He has been directly involved in "business-to-business” selling for over 40 years. Six of those years were spent successfully selling the largest computer systems for the data processing division of the IBM Corporation. During Jim's prestigious IBM career, he earned several awards including the coveted "Golden Circle" designation, which is awarded annually to the top 5% of their international sales force.

In 1982, Jim founded his advanced sales training and consulting company. Since then, Jim has conducted over 3,000 presentations or consulting days for over 600 companies.