CDA Women’s Leadership Webinar: Why She Buys-Grow Your Business with Women Consumers
Speaker: Bridget Brennan, CEO, Female Factor Corp / Author, “Why She Buys” / Forbes Contributing Writer
Gender is the most powerful determinant of how a person views the world and everything in it. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer.
In an enlightening webinar based on her highly-acclaimed book, Brennan provides the foundational concepts of marketing and selling to women, the most current consumer trends and the factors that drive emotional engagement. Audiences learn tangible and immediately applicable techniques to increase sales with the world's most powerful consumers.
Topics include:
- How women grow up within a culture of their own gender that impacts how they perceive the world and everything in it
- How women process information differently than men, and why they may notice aspects of your products, marketing campaigns or sales environment that you might have overlooked
- Trends driving the global female population that are key to determining their wants and needs
- Monday morning strategies to implement immediately