Rapid Delivery Companies’ Effect on the Distribution Ecosystem

Presenters: Adit Gupta, CEO and Cofounder, Lula Delivery; Michael Berro, Partnerships Advisor, Lula Delivery


Over the last few years, rapid delivery companies (offering under 15-minute delivery) from dark warehouses have taken consumers by storm (reducing convenience store sales). These companies often partner directly with manufacturers circumventing the existing distributor ecosystem. In this webinar, Adit Gupta and Michael Berro from Lula Delivery explored delivery unit economics (from dark stores and c-stores), the challenges faced by convenience stores related to rapid delivery and how to overcome technical debt in the supply chain, including how to increase awareness of data-driven decision making. In addition, this webinar highlighted the long-term implications of this model, and how alternative delivery solutions (like Lula Delivery) may benefit convenience stores and distributors.

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Adit Gupta is CEO and Cofounder of Lula Delivery, which is an institutionally-backed delivery tech company that helps every convenience store to deliver locally.
Michael Berro, Partnerships Advisor for Lula Delivery, is the former director of innovations at National Convenience Distributors (NCD), one of the nation’s biggest distributors.