On Dec. 5, 2024, the U.S. Food and Drug Administration (FDA) announced the issuance of warning letters to 115 brick-and-mortar retailers for selling unauthorized e-cigarette products. The warning letters cite the sale of disposable e-cigarette products owned by Chinese manufacturers and marketed under popular brand names, including Geek Bar Pulse, Geek Bar Skyview, Geek Bar Platinum and Elf Bar.

These warning letters are a result of FDA’s ongoing enforcement efforts, in coordination with state partners, to identify and crack down on the sale of unauthorized e-cigarettes. FDA has contracts with states, territories, or third-party entities, to assist with compliance check inspections of retail establishments.

These warning letters are a result of FDA’s ongoing enforcement efforts, in coordination with state partners, to identify and crack down on the sale of unauthorized e-cigarettes. FDA has contracts with states, territories, or third-party entities, to assist with compliance check inspections of retail establishments. Findings from the 2024 National Youth Tobacco Survey indicated that 5.8 percent of current youth e-cigarette users reported using products under the Geek Bar brand. FDA’s review of additional rapid surveillance data and preliminary data from the Population Assessment of Tobacco and Health Study has also identified the brand as popular or youth-appealing.

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