Paul Reilly is a sales expert, speaker and writer who advocates for Value-Added Selling - a customer-centric approach that prioritizes value over price. His approach to sales is centered around the belief that focusing on the customer's needs and providing value-added solutions is the key to success, even in highly competitive markets. With extensive experience in such markets has allowed him to develop a unique perspective on how businesses can differentiate themselves and stand out from the competition.

With over 15 years of experience working for reputable companies such as Ferrellgas, Hilti, and Allied Healthcare Products, Paul's training methods are based on his diverse sales background. He firmly believes in the Value-Added Selling message, which has been the cornerstone of his success in the industry.

Paul's impressive academic and professional background in sales has led him to become a sought-after speaker and educator. In addition to his role as a faculty member at the University of Innovative Distribution, Paul has also contributed to various online and trade magazines, sharing his knowledge and expertise with a wider audience.

Paul’s training methods draw from his diverse sales background. He can relate to your salespeople because he has faced the same challenges and opportunities they face daily. Paul was a top performer in his sales career because he embraced the Value-Added Selling message.