We Card is rolling out a new program to address the problem of “social sourcing” of tobacco and vaping products (adult purchases on behalf of those underage.) CDA is a founding board member of the We Card Program and strongly supports this new effort. We are asking you to help spread the word utilizing your resources.

For many years now, retailers have improved compliance with age-restricted product laws (to 80-90%) while “social sourcing” - the gifting, proxy purchase by another, or transfer from one to another, such as “bumming” or “borrowing” - continues to rise unchecked.

CDA Distributor members can help drive retailer participation in this industry-wide campaign by encouraging your retail customers to order a FREE Kit of campaign materials for use in-store by going to www.wecard.org/Free-Kit.

CDA strongly urges your company to get-the-word-out to your retail accounts by utilizing these turnkey Distributor Campaign Support Resources by taking these actions:

• Distribute a Promotional Flyer - Print and distribute a promotional flyer to your accounts (either distribute to stores by sales reps or your preferred means)
   
• Graphics for Website, Newsletter / Email - Send to your retail accounts - Include campaign graphics and a brief news alert text for your e-newsletters and your website
   
• Newsletter/Email Alert Text - Consider using this example text in your Newsletter or Email communications to your retail customers
   
• Full Page Ad - Suitable for newsletter or as a flyer
   
• One Page Explainer - Works well as a flyer and sending as an email attachment.

Please contact Kimberly Bolin with any questions.