Industry Responsibility

The We Card program is a national non-profit organization serving the nation's retailers of tobacco, alcohol, e-cigarettes, vapor products and other age-restricted products. Individual retail establishments as well as large retail chains utilize We Card's educational and training services for their compliance efforts with federal, state and local laws on preventing age-restricted product sales to minors.

National and state retail trade associations, government officials, community groups and others also support We Card's ongoing efforts to raise awareness of responsible retailing and age verification requirements and to educate and train retail employees to identify and prevent underage attempts to purchase age-restricted products.

CDA applauds recent data indicating a trend toward a decrease in teen smoking. The latest Health and Human Services Trends in Adolescent Tobacco Use Report, released at the end of 2016, shows that smoking rates for 12th, 10th and 8th graders has dropped to 6%, 3% and 1% respectively.

Our members will do everything in their power to keep tobacco out of the hands of underage youth. We look forward to working with legislators and regulators to craft policies to continue to curb underage use of age restricted products.