C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Fri, 24 Jan 2020 00:08:38 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
7.4%
2.8%
Candy - Candy Rolls, Mints, Drops
2.4%
2.3%
Candy - Chocolate Bars/Packs
9.6%
-1.5%
Candy - Gum
6.5%
-3.9%
Candy - Non-chocolate Bars/Packs
8.8%
-1.9%
Candy - Novelties/Seasonal
-1.8%
-9.3%
Cigarettes - Branded Discount
0.9%
-2.2%
Cigarettes - Fourth Tier
-7.5%
-12.8%
Cigarettes - Imports
2.5%
1.9%
Cigarettes - Premium
3.5%
-0.6%
Cigarettes - Sub-generic/Private Label
20.4%
20.0%
Other Tobacco Products - E-Cigarettes
-41.8%
-25.6%
Other Tobacco Products - Smokeless
11.8%
8.1%
Other Tobacco Products - Vaping
22.9%
29.2%
Total Alternative Snacks
5.4%
4.1%
Total Candy
7.8%
-0.9%
Total Categories
5.7%
5.3%
Total Cigarettes
3.4%
-0.3%
Total Cold Beverages
19.1%
-23.7%
Total Foodservice
14.7%
9.7%
Total Health & Beauty
30.9%
-2.3%
Total Hot Beverages
-1.2%
4.9%
Total Other Tobacco Products
8.2%
9.0%
Total Packaged Sweet Snacks
6.2%
2.5%
Total Salty Snacks
4.9%
2.1%