C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. Built from InfoMetrics® distributors and national distributor partners’ shipments to retail data, C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics subscribers enjoy benefits such as increasing knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify of distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.



C-Metrics Updates

Last Updated: Thu, 23 May 2019 23:19:11 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
6.4%
-0.5%
Candy - Candy Rolls, Mints, Drops
2.9%
-3.3%
Candy - Chocolate Bars/Packs
0.5%
0.7%
Candy - Gum
3.7%
-8.3%
Candy - Non-chocolate Bars/Packs
-8.0%
-9.0%
Candy - Novelties/Seasonal
8.8%
3.4%
Cigarettes - Branded Discount
-10.0%
-14.9%
Cigarettes - Fourth Tier
-0.1%
-5.1%
Cigarettes - Imports
-0.3%
-11.2%
Cigarettes - Premium
-1.9%
-6.2%
Cigarettes - Sub-generic/Private Label
16.1%
16.8%
Other Tobacco Products - E-Cigarettes
-47.5%
-48.4%
Other Tobacco Products - Smokeless
4.4%
-0.9%
Total Alternative Snacks
2.8%
-1.6%
Total Candy
1.2%
-2.8%
Total Categories
1.2%
0.4%
Total Cigarettes
-2.4%
-6.6%
Total Cold Beverages
12.5%
6.3%
Total Foodservice
3.1%
0.9%
Total Health & Beauty
6.0%
-1.9%
Total Hot Beverages
-0.7%
6.6%
Total Other Tobacco Products
16.2%
2.6%
Total Packaged Sweet Snacks
6.3%
0.9%
Total Salty Snacks
1.9%
-1.9%