C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Tue, 12 Nov 2019 03:20:46 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
7.6%
1.5%
Candy - Candy Rolls, Mints, Drops
1.8%
-2.6%
Candy - Chocolate Bars/Packs
9.5%
0.7%
Candy - Gum
6.2%
-4.4%
Candy - Non-chocolate Bars/Packs
3.8%
-6.2%
Candy - Novelties/Seasonal
7.5%
3.3%
Cigarettes - Branded Discount
-3.1%
-6.0%
Cigarettes - Fourth Tier
-6.5%
-11.9%
Cigarettes - Imports
2.2%
-0.1%
Cigarettes - Premium
2.7%
-1.0%
Cigarettes - Sub-generic/Private Label
20.3%
20.0%
Other Tobacco Products - E-Cigarettes
-61.5%
-62.2%
Other Tobacco Products - Smokeless
9.0%
4.2%
Other Tobacco Products - Vaping
51.6%
77.6%
Total Alternative Snacks
4.9%
3.4%
Total Candy
7.4%
-1.0%
Total Categories
4.8%
5.4%
Total Cigarettes
2.2%
-1.2%
Total Cold Beverages
19.1%
-27.5%
Total Foodservice
15.5%
13.5%
Total Health & Beauty
6.5%
-1.1%
Total Hot Beverages
-3.0%
4.5%
Total Other Tobacco Products
9.8%
6.5%
Total Packaged Sweet Snacks
5.8%
1.4%
Total Salty Snacks
6.9%
2.9%