C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Mon, 06 Apr 2020 07:54:54 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
0.5%
-1.7%
Candy - Candy Rolls, Mints, Drops
-9.2%
-13.9%
Candy - Chocolate Bars/Packs
2.9%
-7.9%
Candy - Gum
-4.1%
-10.6%
Candy - Non-chocolate Bars/Packs
3.3%
-8.8%
Candy - Novelties/Seasonal
-21.0%
-18.6%
Cigarettes - Branded Discount
-3.1%
-6.9%
Cigarettes - Fourth Tier
-1.9%
-5.4%
Cigarettes - Imports
4.9%
-4.7%
Cigarettes - Premium
1.4%
-3.4%
Cigarettes - Sub-generic/Private Label
22.4%
23.7%
Other Tobacco Products - E-Cigarettes
-45.9%
-38.4%
Other Tobacco Products - Smokeless
10.9%
6.2%
Other Tobacco Products - Vaping
9.5%
2.8%
Total Alternative Snacks
-1.3%
-2.7%
Total Candy
0.1%
-6.5%
Total Categories
2.8%
-0.8%
Total Cigarettes
1.5%
-2.6%
Total Cold Beverages
18.9%
-22.8%
Total Foodservice
12.3%
3.1%
Total Health & Beauty
-1.4%
-4.4%
Total Hot Beverages
-5.1%
-3.5%
Total Other Tobacco Products
5.9%
2.2%
Total Packaged Sweet Snacks
3.6%
0.9%
Total Salty Snacks
2.3%
-1.3%