C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Sat, 21 Sep 2019 05:11:28 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
7.1%
0.6%
Candy - Candy Rolls, Mints, Drops
0.8%
-4.3%
Candy - Chocolate Bars/Packs
6.3%
1.5%
Candy - Gum
7.1%
-5.1%
Candy - Non-chocolate Bars/Packs
0.3%
-5.9%
Candy - Novelties/Seasonal
10.4%
8.9%
Cigarettes - Branded Discount
-7.0%
-10.8%
Cigarettes - Fourth Tier
-6.0%
-12.2%
Cigarettes - Imports
-4.1%
-9.5%
Cigarettes - Premium
0.5%
-3.8%
Cigarettes - Sub-generic/Private Label
17.2%
14.7%
Other Tobacco Products - E-Cigarettes
-58.8%
-55.8%
Other Tobacco Products - Smokeless
5.8%
1.6%
Other Tobacco Products - Vaping
173.7%
213.8%
Total Alternative Snacks
3.7%
1.7%
Total Candy
5.7%
-0.8%
Total Categories
3.5%
3.4%
Total Cigarettes
-0.2%
-4.4%
Total Cold Beverages
16.1%
-14.9%
Total Foodservice
10.1%
8.5%
Total Health & Beauty
5.6%
-2.0%
Total Hot Beverages
-0.8%
5.0%
Total Other Tobacco Products
16.6%
4.5%
Total Packaged Sweet Snacks
6.1%
1.6%
Total Salty Snacks
5.2%
1.8%