C-Metrics – 2025 Convenience Channel Products: Year in Review
February 4, 2026 at 1:00 PM ET
Presenters: Tom Baldwin and Mike Farrah, Management Science Associates (MSA)
In this popular webinar, Tom Baldwin, distributor liaison, and Mike Farrah, senior client relationship director, of Management Science Associates (MSA), offer a convenience channel performance review for warehouse delivered products. Key categories will be reviewed including cigarettes, OTP, candy and snacks, and others providing insights into performance across the convenience distribution channel.
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Mike Farrah is a senior client relationship director at Management Science Associates. Throughout his tenure, he has worked with many manufacturer and distributor clients to help solve various business challenges using MSA’s data solutions. |
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Tom Baldwin is a senior product manager at Management Science Associates. He has over 20 years of experience in the Consumer Packaged Goods industry and supply chain management. He works closely with InfoMetrics distributor participants ensuring that the InfoMetrics program meets the needs of all participants and increasing the value of the program. |
To secure your spot, contact Lauren Herbert for the registration link.
If you can't attend the webinar on February 4, still contact Lauren Herbert to register and you'll receive a recording of the webinar directly to your inbox on February 5.