C-Metrics – 2026 Convenience Channel Products: Year in Review
Presenters: Tom Baldwin and Mike Farrah, Management Science Associates (MSA)
In this popular webinar, Tom Baldwin, distributor liaison, and Mike Farrah, senior client relationship director, of Management Science Associates (MSA), offer a convenience channel performance review for warehouse delivered products. Key categories will be reviewed including cigarettes, OTP, candy and snacks, and others providing insights into performance across the convenience distribution channel.
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Mike Farrah is a Senior Client Relationship Director at Management Science Associates (MSA). Throughout his career with MSA, he has partnered with manufacturers and distributors across the consumer packaged goods industry, helping them leverage data and analytics to address business challenges, identify growth opportunities, and make more informed decisions. |
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Tom Baldwin is a Client Relationship Director at Management Science Associates with more than 25 years of experience in Consumer Packaged Goods and supply chain data management. His focus is simple: listen to InfoMetrics participants, understand their needs, and help ensure the program continues to deliver meaningful value for everyone involved. |
To secure your spot, contact Lauren Herbert for the registration link.
If you can't attend the webinar on February 3, still contact Lauren Herbert to register to attend and you'll receive a recording of the webinar directly to your inbox on February 4.