Presenter: Don Burke, Management Science Associates (MSA)
In this webinar, Don Burke, senior vice president with Management Science Associates (MSA), explored what is happening in the emerging and alternative products world. This analysis included both consumer usage and attitude information, as well as a review of online and brick-and-mortar purchase patterns.
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Don Burke is a senior vice president with Management Science Associates (MSA), a leading-edge information management, statistical analysis, and business intelligence firm. Don has 20 years of experience delivering business insights derived from a variety of sources, including retail scanner data, manufacturer and distributor shipment data, consumer data and transactional market basket information. Don’s focus is in the Consumer Packaged Goods (CPG) industry, including the tobacco, vapor, CBD/cannabis, beverage, grocery and confectionary categories. Prior to his experience with MSA, Don worked in the marketing, sales, and advertising areas within the CPG industry in the stationery, OTC medicine, HBC, food, and packaged soap areas, starting his career in brand management at Procter & Gamble.
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