Presenter: Don Burke, Management Science Associates (MSA)
Don Burke, senior vice president with Management Science Associates (MSA), explored recent trends in the CBD and Cannabis categories. This analysis included both consumer usage and attitude information as well as a review of online and brick-and-mortar purchase patterns. The impact of the pandemic and the forecast for future growth was discussed.
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Don Burke is a senior vice president with Management Science Associates (MSA), a leading-edge information management, statistical analysis, and business intelligence firm. Don has 20 years of experience delivering business insights derived from a variety of sources, including retail scanner data, manufacturer and distributor shipment data, consumer data and transactional market basket information. Don’s focus is in the Consumer Packaged Goods (CPG) industry, including the tobacco, vapor, CBD/cannabis, beverage, grocery and confectionary categories. Prior to his experience with MSA, Don worked in the marketing, sales, and advertising areas within the CPG industry in the stationery, OTC medicine, HBC, food, and packaged soap areas, starting his career in brand management at Procter & Gamble.
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