Kellogg's New Names for Snacking and Cereal Businesses

Kellogg Company has unveiled the names for the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The global snacking business will be named Kellanova; and the North American cereal business will be named WK Kellogg Co. The names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg intends to complete by the end of 2023. While the company names will change upon spin completion, the “Kellogg’s” brand will remain on product packaging of both companies. For more details, read the official release.

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