According to a 2018 report from EuroMonitor, convenience stores are changing their image to appeal to a more health-conscious generation. This is partly driven by millennials' willingness to pay a premium for higher-quality ingredients, as well as a desire to support companies that are in line with their values. Read more in this Associated Press article.
The Convenience Distribution Association (CDA), formerly AWMA, is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $92 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.