WDSC Harmonizing Assortment Category Management Program

Harmonizing Assortment is a distributor-delivered inventory program to maximize sales of your top-performing, center store SKUs. With 4% of SKUs driving half of sales, having the right mix is crucial, and Harmonizing Assortment helps you get the best mix with customer-focused, data driven category management.

Tap the Combined Expertise of Leading
Manufacturers and Distributors


AWMAWDSClogoThe CDA Joint-Industry Warehouse-Delivered Snack Committee (WDSC) aggressively promotes warehouse-delivered snacks and confections, emphasizing their value, developing effective tools for merchandising, and sponsoring research designed to help distributors increase sales and profit.  Using the results of this research developed by the Committee's expert consultants, the Committee encourages distributors to work with retailer customers to improve management of the snacks and confections categories within their stores and, thus, improve their bottom line. Warehouse-delivered snacks and confections offer this opportunity, and the Committee provides the tools to help distributors take advantage.

The WDSC provides customer solutions to promote the benefits of warehouse delivered snacks and confections. These solutions provide opportunities focused in three areas:

1. Meeting consumer demand
in-store
        2. Maximizing the snacks and
confections categories' performance
        3. Increase retailer margin
and profitability

Distributor-Delivered Multivendor Endcaps (MVE)

This distributor-delivered multivendor endcap (MVE) includes an optimized selection of snacks and candies that customers want most.  It helps maximize profits in a small space by giving sales leaders premium position and visibility. Multvendor endcap solutions can increase total snack category sales by 18.5% and gross margin by 22.3%.

MVEGetStartedbrochure
MVE Getting Started Guide
Watch this webinar to learn everything you need to know about the MVE program.
Presentation Slides

More Helpful MVE Resources:




       







MVE
Video
        WDSC Committee
         Contact List
WDSC InfoMetrics Rack
Tracking Requirements
CDA, WDSC MVE
Cost Share Example
CDA Antitrust
Guidelines


For more information on warehouse-delivered snacks and confections and the Joint Industry Warehouse-Delivered Snack Committee, contact CDA's Joel Brown at JoelB@CDAweb.net or (703) 208-1649.