The CDA InfoMetrics Program is a centralized portal for the collection and processing of distributor-to-retail store sales and shipment data from participating distributors. This up-to-date data is provided to participating distributors, enabling them to make fact-based decisions regarding optimum warehouse inventory. Distributors can provide this information to retailer customers, helping them improve sales and profit by making smart product selection and category management decisions. The data is also for sale by CDA to the manufacturing community. InfoRhythm is CDA’s exclusive partner for the delivery of this important CDA initiative. Click here to learn more.
InfoMetrics: The Competitive Edge
CDA has produced an InfoMetrics video, which outlines the many benefits of the association's exclusive data program for the industry. The 16-minute video explains the InfoMetrics program and distributors discuss, in their own words, how they are using the program to increase business. Click here to view the video.
Manufacturers benefit significantly from this single source of retail store sales information:
- All stores and brands are standardized and mapped and coded no additional processing
- Single agreement with distributors and retailers. No large program costs
- Store volume and size information and other key metrics for sales force coverage
- Ability to quantify, track and make payments on retail incentive program
Distributors in turn get access to their own data and regional metrics for comparative purposes. Access to valid GTIN/UPC and store information ensures clean and accurate data.
If you have questions or comments, please contact: