Recent Trends in the Tobacco Category
Presenter: Don Burke, senior vice president, Management Science Associates (MSA)


This webinar highlights the current influences on tobacco sales in the convenience channel. Included in the presentation is a review of the cigarette, cigar, OTP and vapor categories. The analysis also shows how the sales trends differ across the convenience, tobacco outlet and dollar channels, and discusses some of the key issues impacting this important category. The webinar concludes with suggestions on how to leverage these trends for greater tobacco category sales.

Download the presentation slides!