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Driving Core and Innovation Sales Through Void Identification

Presenters: Mike Farrah, Management Science Associates (MSA); Scott Hill, Jack Link’s Protein Snacks; Julie Brousseau, Access Strategies

In Driving Core and Innovation Sales Through Void Identification, Mike Farrah, client relationship director, Management Science Associates (MSA); Julie Brousseau, sales operations specialist manager, Access Strategies; and Scott Hill, vice president of c-store sales, Jack Link's Protein Snacks, discuss how using data can help identify where to launch new products, monitor and maintain distribution, and ultimately grow sales of any item. The webinar also covers the importance of planning, process and follow-through, and how those things can translate to success.

Mike Farrah
Client Relationship Director
Management Science Associates (MSA) 		Scott Hill
Vice President of C-Store Sales
Jack Link's Protein Snacks

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About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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