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Kraft Heinz Adds Newly Created Role

The Kraft Heinz Co. has announced the appointment of Dafne Hefner to the newly created role of chief strategy & transformation officer - North America zone, effective Jan. 18, 2022. She will help accelerate the strategic growth plan in the Company’s U.S. and Canada businesses, including the broader deployment of Agile teams and a North America Zone digital agenda. For more details, read the official release.

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The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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