Make plans now to get the most comprehensive financial benchmarking report in the convenience distribution industry, the Hershey Industry Performance Analysis (HIPA) Report. The 2021 report, available only to those who participate in the survey, will help you understand where your company stands now and clarify the actions needed to improve profits.

Distributor members, download the survey now and consider forwarding it along to the person best suited in your company to complete. Survey responses need to be received by April 30 in order to receive the report. Participating in the HIPA Report survey process is relatively quick and easy - for almost every company it takes less than two hours to complete. Need more reasons why you should take part this year? Check out this video, which describes the HIPA Report and why fellow distributor members find it a valuable tool for their business.

“The CDA HIPA report is a key strategic tool that we use to analyze and benchmark how we are doing as a company," said Chad Owen, president, Chambers & Owen, Inc. "It provides valuable information in a much more efficient manner than if we were to try and capture this data ourselves.”

Thanks to The Hershey Company's support, the detailed benchmarking information in the HIPA Report is free of charge for distributor members that participate. Click here to learn more.