CDA member Kretek International, Inc. this week announced the formation of a new company, DRYFT Sciences, LLC. The new operating company will focus exclusively on DRYFT nicotine pouches, the popular oral nicotine products that Kretek has distributed in the U.S. since July 2016. The newly formed DRYFT Sciences will lead the national rollout of DRYFT nicotine pouches via substantially expanding production capacity, distribution and marketing efforts. Kretek has named Jason Carignan as president of DRYFT Sciences. Most recently Kretek’s chief marketing officer, Carignan joined the company in 2014, and is credited with the strong growth behind Kretek’s many brands and subsidiaries.

Under Carignan’s leadership, DRYFT Sciences will be responsible for all marketing, operations and manufacturing of DRYFT products globally. Kretek will be the exclusive distributor of DRYFT nicotine pouches, utilizing its well-established channels and experienced sales force to extend reach and drive business results. The national rollout of DRYFT nicotine pouches is planned to begin in January 2020. For additional information about DRYFT products, visit getdryft.com.