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Mars Wrigley Selects Retailer for Innovative Merchandising Incubator

CDA member Mars Wrigley has announced Kum & Go as the retailer selected for the first Innovative Merchandising Incubator. The program will offer new, insight-driven merchandising solutions rooted in Mars Wrigley's research on shopping behavior globally and understanding of the current retail landscape. For more information, read the press release.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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