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Kraft Heinz Goes to Super Bowl for First Time

CDA member Kraft Heinz announced yesterday that the company will be airing two ads during the Super Bowl, the first such placements in the company’s history. The brands advertised will be PLANTERS and DEVOUR. For details, see the official release.

About CDA

The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience products distributors in the United States. Its distributor members represent more than $102 billion in U.S convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers and others allied to the industry.

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CDA does not endorse any product or service that is advertised in CDA magazines or newsletters, displayed at CDA trade shows, or otherwise promoted by CDA members. CDA shall not be liable for any purchase of, use by, or claim relating to any advertised product.

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