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Category % Dollar Change vs YAGO % Unit Change vs YAGO
 Candy -3.4 -4.9
 Alternative Snacks  -2.4 -7.5
 Salty Snacks -5.4 -4.5
 Foodservice  +3.9 +1.9
 Cigarettes -1.0 -7.9
 E-Cigarettes* -30.1 -23.6
 Vaping** -6.8 -14.0
 Other Tobacco Products +4.9 -2.1
 Total Categories +0.1 -2.8

Source: MSA C-Metrics Data, 13 weeks ending 11/16/24. Find out more.

*E-Cigarettes: includes products designed by the manufacturer to resemble a traditional cigarette and are identified on the packaging as an electronic cigarette.
**Vaping: vapor products not identified on the packaging as an electronic cigarette. Product design looks less like traditional (combustible) cigarettes.

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